Founded by a mom who couldn't find mealtime gear that was safe, easy to use, and mess-proof, ezpz started as a Kickstarter campaign and grew into a game-changer for family mealtimes. Their 100% food-grade silicone mats, plates, cups, and utensils are designed by an in-house pediatric feeding specialist to support babies and toddlers through every mealtime milestone. From baby's first bite to full-on foodie, ezpz tools grow with your little one — supporting oral development, motor skills, and self-feeding confidence along the way.